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| Saturday, 23 January 2010 | |
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Imagine
Too Many Possessions Finding out that a Valencian company dedicated to storage is run by a young couple called Julio Calvo and Jacqueline Alvarez may not be considered unusual, not until you discover that they are in fact Canadians.
They are in fact the children of Spanish
immigrants from Their children were successful in their professions; Julio set up a company that manufactured tooling for tube and pipe mills, whereas Jacqueline was a French teacher. However, one day, after selling his company and driving his wife to work on a cold, grey day, Julio realised that, great as Canada was, he wanted something warmer and with new challenges.
After studying their options and looking
for market opportunities they finally opted for
The concept, introduced by the
mobility-mad Americans in the 1950s was to provide safe, secure storage
conditions for a wide range of people who needed somewhere to store stuff on a
short-term basis. Their company, ‘Trasteros Públicos’ offers storage space of all sizes on three floors (starting at one and a half square metres) and with all the safety and security measures imaginable, including a fully fire-proofed environment, smoke detectors and extractors, fire doors, external air ducts, a separate generator in case of power cuts and 24 hour a day closed circuit TV monitoring. Even so, customers may access their own goods using a personal code, and in some cases drive right up to their own storage area, just like the Americans love to do. The building was a lamp factory before Julio and Jacqueline poured over a million euros into making it as safe as Fort Knox (not including that one relatively successful intrusion by Goldfinger in the James Bond film), although wandering the endless corridors one could be reminded of the empty hotel in Jack Nicholson’s film ‘The Shining’, give or take a little girl on a tricycle. What’s more, they sell all kinds of packing and packaging material at the on-site shop, including covers, so should you be in the mood to turn your home into a set from Nicole Kidman’s ‘The Others’, this would be the place to come.
About two thirds of their customers are
private individuals in need of temporary space, whereas their business
customers include such well known names as Proctor & Gamble, Random House
Publishing Company, 3M and companies involved in the During my visit, a Finnish company had just brought in a number of Coca Cola vending machines, which were awaiting their new owners and a Real Estate company had stored its furniture and hardware while waiting for the recession to pass. There were also some stories of human frailty in store. An old lady with terminal AIDS had left her belongings and although she would never come back for them, Julio noted that they would keep them indefinitely with no charge. Other owners, for whatever reasons had never returned after depositing their goods, or were facing legal procedures that prevented them from recuperating their belongings. Other deposits raised an eyebrow and a laugh, including an elephant’s foot among the African paraphernalia of a once upon a time adventurer. Another service offered to customers is a board room, which can be used free of charge for one hour a month, and at a token price for further hours.
Julio and Jacqueline could not be happier
in
They themselves have made friends by
attending the monthly meetings of a
Mind you,
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| Last Updated ( Saturday, 23 January 2010 ) |
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